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VW's Spring Campaign

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  Brickyard VFX recently worked on a new campaign for Volkswagen via Deutsch LA. Directed by Biscuit Filmworks' Noam Murro, the campaign - featuring :30 spots "6/10ths," "When," and "Piñata" - is currently airing.

Brickyard Executive Producer Jeff Blodgett remarked, "Deutsch has produced some great creative for VW, and these spots are no exception. We were thrilled to be a part of this campaign." 

In "6/10ths" a teenager tries to secretly take his dad's 2012 CC for a spin. But he's busted before he even begins when the backup camera reveals that his dad has written the car's current mileage on the driveway in chalk. "When." illustrates the 2011 Jetta TDI® Clean Diesel's excellent fuel efficiency. On a car ride, a father tells his son that he can drive "when we stop for gas" - but to the son's dismay, they drive on and on into the night without having to refuel. Finally, "Piñata" conveys the strength of the 2011 Tiguan by showing a child's (and later an adult's) inability to damage a Tiguan-shaped piñata at a backyard party. 
Brickyard provided compositing, beauty work and color correction throughout the campaign. All VFX work was completed with Autodesk Flame. 
Credits:
Agency: Deutsch, Inc.
Group Creative Director: Michael Kadin
Chief Creative Officer: Mark Hunter
Art Director: Paul Oberlin
Copywriter: Matt Sherman
Senior Producer: Jim Haight
Account Supervisor: Kristie Weston
VP, Account Director: Chris Carter

Production Company: Biscuit
Director: Noam Murro
Director of Photography: Simon Duggan
Production Supervisor: Jen Berry
Producer: Jay Veal

Editorial: Cut + Run
Editor: Steve Gandolfi
Assistant Editor: Isaac Chen
Producer: Christie Price
Producer: Chris Girard
Executive Producer: Michelle Burke

Visual Effects: Brickyard VFX
VFX Lead Artist: Mandy Sorenson
VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
VFX Artist: Evan Paras
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Head of Production: Diana Young Gomez
 

Last changed: Sep 04 2014 at 3:34 PM

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