VICON House of Moves (HOM), a leading motion capture and animation service company, was recently contracted by EA to create identity elements and promotional content for the launch of EA's new entertainment platform and online store, Origin. The open-ended platform, launched June 6, 2011, is now available online and puts players at the epicenter of EA titles. Customers can log into Origin, access interactive content, and manage gameplay from PCs, mobile devices and the iPad.
EA enlisted VICON HOM to design a brand identity package for Origin that would appeal to its target audience of gamers and consumers of online entertainment through the integration of a unified system of identity elements played out across a variety of mediums. The HOM team produced hundreds of identity assets; from online buttons and animated IDs to corporate videos and 30-foot print installations, and more.