This film is Shilo's newest offering born of their collaboration with Under Armour's in-house agency. It tells the story of UA's constant product innovations with the E39 technology and how it helps Julio Jones, star pick for the NFL draft, reach his true potential. Julio's performance is at the center of the piece with the graphic interface of technological data supporting him with feedback of where he is excelling and where he is needing improvement. Continuing Shilo's mission of design-infused storytelling the live-action narrative is enhanced with striking design to heighten the messaging and experience. Directed by Shilo's Andre Stringer, the aggressive and authentic performances show-off the soul of the brand and the true talents of this rising NFL star. 

Credits:
Project Title: “Julio Jones: UA E39" (with graphics) 
Debut Date: 4/19/11 
Film Location: Detroit, MI 

Client: Under Armour 
Creative Director: Brian Boring 
Senior Vice President - Brand: Steve Battista 
Director of Men's Brand Marketing: Brad Charron 
Ideation: WMIG 
Creative Director: Andre Stringer 
Writers: Andre Stringer and Nathan Caswell 
Associate Producer: Sheina Dao 
Executive Producer: Megan Kelly 
Director: Andre Stringer 
Production Company: Shilo 
Director of Photography: Joe Zizzo 
Editor: Nathan Caswell 
Assistant Editor: Hedia Maron 
Storyboard Artist: Ed Tranquino 
3D Artist: Maurice Caicedo 
3D Tracking: Matthew Broeska 
2D Animator/Compositor: Gabriel Regentin 
2D Animator: Stieg Retlin 
Designer: I-Ting Lee 
Roto: Carlos Rosario, Akira Uchinokura, Adriana Vellejo, Leslie Chung, Djeison Canuto 
Producer: Mariya Shikher 
Production Coordinator: Sheina Dao 
Line Producer: Jeremy Yaches 
Head of Production: Julie Shevach 
Executive Producer: Megan Kelly 

Shilo and Mechanica Discovers Saucony’s Strong.

This time Andre explores a different tone of athletic performance with a contemplative exploration on running for Saucony.  This spot was AdWeeks Ad of the Day as well as being featured on Creativity. 

For a more behind the scenes look at how this spot came to life check out this interview with Andre and Mechanica Creative Director and Partner, Libby DeLana. 

Comments