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Trollbäck + Company Creates Animated Videos To Promote A Low-Carbon Economy

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 We Mean Business (partnering with the World Bank) is a coalition of organizations and companies focused on a low-carbon economy. They needed an easy way to communicate the problem and the solution for permanent carbon pricing change.

Trollbäck + Company's solution was to create a minimal graphic language system built on color and iconography. This allowed them to tell a sophisticated yet understandable story about the complexities of carbon pricing.

 Trollbäck + Company is also in the process of creating five :30 animated pieces for the We Mean Business website, which will profile the various companies, such as IKEA, Apple and others that are taking steps towards carbon pricing.

Design Agency: Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Kelli Miller
Copywriter: Kendra Eash
Design/Animation: Rosie Garschina, Rachel Digerness, Koda Ko, Paris Glickman, Andrew Chung
Head of Production: Erica Schrager
“We Mean Business” Music: Bang
“The Price of Pollution” Music: Nylon Studios

Last changed: Oct 03 2014 at 11:11 PM



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