For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya."
Along with paper, tape, glue and Maya, the studio's project toolset also involved artful use of Adobe Photoshop and Adobe After Effects.