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motion504 Brings Modern Love To Life For The New York Times

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Love can take many forms, as fans of The New York Times’ “Modern Love” column know, so for motion504 Creative Director Scott Wenner, the challenge was bringing the particulars of one couple’s romantic story to life. “Modern Love,” which details the joys and tribulations of couples, has been a mainstay at The New York Times, but last year, as part of a broader effort to ramp up video content, The Grey Lady began commissioning lovely, stylish motion work based on the narratives from the column. Since then, an array of top-notch and award-winning motion graphic artists have created work for the column.

Wenner was assigned “Together We Stand,” the story of Adam, who is in a wheelchair, and Anna, his able-bodied girlfriend. Set to three minutes of audio of the couple discussing the details of their relationship, including their backgrounds, how they met, and the challenges they face together, Wenner set out to find unexpected ways of complementing the voiceover instead of just illustrating it. For Wenner, the biggest challenge for the project was that The Times gave him complete creative freedom.

View the video here:

Wenner spent time working on many different styles, including a photorealistic one, before settling on a sleek, minimalist approach.

Last changed: Nov 15 2014 at 3:35 PM



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