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Mercedes-Benz celebrates its 125th anniversary with new design sculpture

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 To celebrate its 125th Anniversary, Mercedes-Benz has presented a new design sculpture, called “Aesthetics 125″ that gives some hints on the future design language of the brand.


The sculpture was unveiled during a private celebration with approximately 1,400 invited guests, which took place in Stuttgart at the Mercedes-Benz World on 29 January 2011.
Following the “Aesthetics No. 1” (2010) and the “Aesthetics No. 2.” sculptures, “Aesthetics 125” combines elements of an automobile’s interior and exterior by means of sweeping, almost soaring shape transitions.

The model was produced using rapid-prototyping technologies, which enable digital data to be transferred directly to a design object.
The year 2011 marks the 125th anniversary of the Daimler AG company: in 1886 – exactly 125 years ago – Carl Benz registered his “vehicle with gas-engine drive” under patent number 37435 with the Berlin Patent Office.


Last changed: Sep 04 2014 at 3:35 PM



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