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Lamborghini Supercar, the Superleggera Edizione Technica

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 MPC Creative Directs explosive new film for Lamborghini

Director Jake Mengers teamed with adam&eveDDB to create a futuristic, fully CG spot launching the new Superleggera Edizione Tecnica, which was unveiled at the Paris Motor Show.

We join the film partway through the formation of a supernova. It starts with a galaxy of car parts floating in a static environment before coming together in a final implosion; ending with the new car engulfed by a shockwave of blue light.

MPC Creative, Director Jake said, “It was a great project to direct, from the intimate detail of the state of the art Lamborghini parts through to creating our very own supernova from scratch.”

Lamborghini supplied intricate CAD data of car parts, which MPC meticulously converted to CG, ensuring the film remained true to life.

During the opening sequence the car parts were utilised, combining a macro photography style with emotive scenes such as a screw head imitating a dawn sequence.

Following 6 weeks in production, the film launched online and was showcased in a bespoke exhibition.

Credits:

Agency: adam&eveDDB
Producer: Sarah Browell
Creative: Tom Chancellor
Creative Directors: Pete Heyes and Matt Lee

Production company: MPC Creative 
Director: Jake Mengers
Production Co. Producer: Jeremy Smith
VFX: MPC
VFX Producer: Josh King

Last changed: Sep 04 2014 at 3:13 PM

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