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Joyrider - Hyundai

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 Joyrider's award winning director Brent Bonacorso uses an intricately complex robot to reveal the new Hyundai Elantra by removing its outer shell piece by piece. Beautifully shot, with photorealistic CG robot arms rebuilding the car, the finished film is a well crafted film for Hyundai. The message in the ad is "all the things you expect of a big car, now inside a smaller one."

Last changed: Sep 04 2014 at 3:30 PM

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