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Georgia State Lottery Campaign and Disney/Sony 3

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Brickyard VFX recently collaborated with Oil Factory's creative collective Tomorrow's Brightest Minds (TBM) on two spots - one for the Georgia State Lottery campaign and one for Disney/Sony. The :30 spots are currently airing.

"3" simultaneously promotes Disney's Blu-Ray DVDs and Sony's new 3D TV through a whimsical family-oriented spot accompanied by the classic Schoolhouse Rock track, "Three is a Magic Number." In the spot, a family of four dons 3D glasses and sits down to watch Disney's "Alice in Wonderland." The family is pleasantly surprised and enthralled when stars, flowers, and other magical Wonderland plants come to life in their living room. TBM called on Brickyard to recreate the iconic feature elements from "Alice in Wonderland" in CG as stereoscopic 3D elements to showcase the film while promoting Sony's 3D television. 

"This spot was a prime opportunity for us to further showcase our stereoscopic 3D capabilities," said Brickyard Executive Producer Jeff Blodgett. "It's great to tackle the creative challenges that come with this new workflow."


Georgia Lottery's "Snowman," via agency BBDO Atlanta, features a surly snowman who tries to make off with a man's winning scratch-off ticket. Brickyard provided a range of effects that included CG facial expressions and character enhancement for the snowman, motion graphics transitions, and snow extensions to cover the entire background scene. 

"Collaborating with TBM on these projects was great," said lead artist Mandy Sorenson. "Their creative style is naturally funny and innovative. We loved working out the design and vision of the spots with the guys as well as figuring out all the stereoscopic issues. Everyone was eager to meet the challenges of stereo."


Credits for Disney/Sony:
Ad Agency: Kickball Entertainment
Partner: Neal Spector
Partner: Joel Johnston
Associate Creative Director: Arvin Mendoza
Production Company: Oil Factory
Director: Rob Boocheck (TBM)
Producer: Wade Harpootlian (TBM)
Line Producer: Carl Hampe
Production Supervisor: Rusty Walden
Editor: Russell Lichter
Visual Effects: Brickyard VFX
Executive Producer: Jeff Blodgett
CG Artists: David Blumenfield, Carl Harders, Dan Gutierrez
VFX Supervisor / Lead Artist: Mandy Sorenson
VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
VFX Producer: Carla Attanasio
Credits for Georgia Lottery:
Ad Agency: BBDO Atlanta
Chief Creative Officer: Bobby Pearce
Creative Director/VP: Kyle Lewis
Art Director: Rory Odani
Senior Copywriter: Jason Miller
Account Director/VP: Jane Gregory
Account Supervisor: Travis Rodden
Account Executive: Melissa James
Account Executive: David Welday
Director of Broadcast/VP: Larry Fox
Broadcast Business Manager: Gabriela Marcone
Production Company: Blue Planet
Director: Tomorrow's Brightest Minds
Director: Rob Boocheck
Producer: Wade Harpootlian
Executive Producer: Bruce Lane

Editing: Jam Edit
Executive Producer: Molly Baroco
Editor: Eddie Kessler
Audio
Sound Design: 740 Sound Design
Audio Mix: Acoustech Studios
Engineer: Gopal Swamy
Visual Effects: Brickyard VFX
VFX Supervisor: Mandy Sorenson
VFX Artists: George Fitz, Chris Sonia, Mandy Sorenson
VFX Producer: Carla Attanasio
 

Last changed: Sep 04 2014 at 3:36 PM

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