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From Directors Traktor and the creatives at Wieden +Kennedy, ‘Catnapped’ sees the return of feline mastermind Bertrum and his crew of polydactyl cats as they turn their attention to brainwashing the milkmen of the world into giving them milk.


 MPC VFX Supervisor Kamen Markov, who worked on the previous Cravendale campaign, led the MPC team. “The agency and directors placed a lot of trust in us and gave us a lot of creative freedom,” said Kamen. “We played a proactive role and were given the autonomy to play with the performances in post, working with all the rushes and finding little idiosyncrasies to lift the performance of the cats.”

“As always, it is great working with Traktor and W+K,” continues Kamen. “The amazing energy they bring on a project is the perfect fuel for creativity.”

To achieve the high level of dexterity for the cats, a clever combination of real cat poses and detailed oversized puppeteer paws were used along with meticulous compositing in the post. For some of the shots, CG paws were added and carefully tracked and composited back into the cat’s bodies. Furtility, MPC’s advanced proprietary in-house tool, was used to build, groom and enhance the fur.

One of the most challenging shots was the end, driving scene. Shot stationary, the cats arms were digitally manipulated to appear driving. The cat handler was then removed from the shots and varying light scenarios added, along with moving reflections to the windscreen.

Other work included clean-up, the duplication of milkmen within the end-scene and combining multiple cat shots into one seamless performance.

Director of Colour Grading Jean-Clement Soret added the grade using Baselight.

Credits
Director: Traktor
Advertising Agency: Weiden + Kennedy London
Agency Producer: Gemma Knight
Creative Directors: Sam Heath & Chris Groom
Creative Team: Hollie Walker and Freddie Powell
Production Company: Partizan/Traktor
Executive Producer: Richard Ulfvengren
Production Company Producer: Grace Bodie
DoP: Daniel Landon
Editor: Ed Line @ Final Cut

VFX: MPC
VFX Producer: Chris Allen
VFX Supervisor: Kamen Markov
Creative Director: Jake Mengers
VFX Team: Stirling Archibald, Fabio Zaveti, Fiona Russell, Nicolas Seck,
Grade: Jean-Clement Soret

Last changed: Sep 04 2014 at 3:15 PM

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