Interview - Linus Lundin


Linus Lundin
Motion Graphics Designer

 Stockholm, Sweden


Tell us a bit about your company...When did you start? What programs do you use?
I’m pretty fresh out of the box as a freelancer actually. I’ve been studying at Hyper Island in Sweden and did my internship at Postpanic in Amsterdam, which ended last summer. After that I decided to begin freelancing, and things have worked out very well since then. I totally love what I do right now =) My main tools are Cinema and After Effects. 
With the market becoming more and more competitive, what do you believe is a must that a Motion Designer has in his portfolio or skills?
“Motion Designer” is a pretty broad title, and I guess it depends on what you want to work with. I think it’s a waste of time and sweat to learn and be good at everything if you really not wanna work with that, but on the other hand you have to be kind of broad as a freelancer. 
I think it all in the end comes down to creativity, design and animation. It doesn’t matter how deep your skills are technically really, as long as you can do the job.

How do you keep up with all the changes in technology? 
I guess it’s the same thing as with any other interests. There’s no problem as long as you have the interest of it. The only thing that comes in the way would be money. Also the latest stuff doesn’t have to be the best. It keeps popping up new programs and plugins that makes everything easier and saves a lot of time, but what you get on the other hand is a market where everything looks the same! That is something that I think is sad. When I get the change to direct I always wanna do my own thing.
Out of all the projects you have done, which one is your favorite and why?
That would be the studio intro I recently made for Soul tools. It was a pretty small project with an even smaller budget, but I had a lot of creative freedom and the client was great to work with! This would also be the only spot that I had the chance to direct as well, which makes it more like a little baby, haha =)  

How do you start working on an idea? Do you use references or just imagination?
I would say every project is different. Ideas can come out of nowhere but also be very hard to pop. So it differs from every time. When I can, I like to just let it grow on itself on the way, but when working with clients thats not a very efficient way of working, haha.
Which effect do you believe was the most difficult to achieve? (How did you do it?)

Nothing is hard when you know how to do it. So figuring out how to do stuff the best way is always the hard part, but I like problem solving so that’s also one of the fun parts. It’s always nice to give someone a high five when you worked out how to do something special.
Do you use the same techniques from one project to another? What changes? What’s your favorite part (modeling, sketching, rendering, effects)?
I like to make something new every time so I try to not redo anything. And as always, every project is different from the other so techniques will always be different. Lately I’ve been having a lot of fun animating, so I would say that’s what I like the most right now. But otherwise everything is fun! as long as you don’t do it to much so it becomes repetitive. Also going from idea to finished product is the best part. Seeing your work come together is great.
Do you also create the storyboards?
I haven’t had a lot of projects where I act as director yet, but yeah. I come from a background with illustration so that’s also something I enjoy a lot, even though the interest has been fading since i discovered motion graphics. I like to just sit down with this little peace of awesomeness and just draw whatever comes to my mind. That site really gives me inspiration! thank you mr.doob =)

How important is it to have a proper education in this field? Can you gives an insight in the Motion Design program at Hyper Island? 
Well, if you’re looking for a job, I guess your reel and work is what matters in the end. If you learned everything from your grandpa or the most talked about school I don’t think people care to much about. Hyper was for me the best place to develop my skills at. Since I didn’t know anyone in the field before going there it felt great to be in such a creative atmosphere every day. It was also on the other hand the most hectic time I’ve had, but it was super fun. I miss those days.
How important it is to have the right tools?
I would say pretty important. Slow computers can cost you a bald head from tearing your hair. But I use the cheapest camera on the market and a pretty old laptop right now so as long as it does the job its fine. Optimizing everything to run as fast as possible is a must if you wanna work efficient. 
If you had the opportunity to spend a day with anyone from this industry, who would it be? 
Oh, that’s a tough question.. I’m not sure. I already had the chance to meet a lot of great people in this business, so besides from them.. I always liked Ash Bollands work, so spending a day at Umeric would be cool. Tim Clapham is also a master I would like to meet. I picked up a lot of great stuff from his blog. I can’t settle with these guys though, there are so many out there making me inspired and I love to meet new people!

What do you have up your sleeve for future projects?
I have a nice filmed project coming up. I really can’t say too much about it though, but it’s going to be really cool to work with. I love to shoot stuff as well and it’s not very often I get those kinds of projects so I’m pretty stoked about it =)