Interview - Framebreed

 

Andrei Brovcenco
Creative Directo
r Framebreed
Contact:  Romania, Bucharest
Phone: +040-740 390 329
Email: office@framebreed.com
www.framebreed.com

 

A little bit about yourself...

We are Framebreed, an animation studio from Bucharest, Romania. We offer high quality post-production and 3D animation.

How did you start your business?

We used to work as a team in the past but we appeared as an animation studio just one year ago. In one year we became well known for the high quality services we offer. We worked for more than 15 commercials and one short.  

Watch their demoreel

What do you have to offer?

In the beginning we were doing just 3D animation. Gradually we started working on editing, real life shooting for VFX, and many other post-production steps. We even did production for one project. It helped us keep a good work-flow, be focused and have less turn backs.

What's the next step?

After one year of existence, we managed to climb in the top of the Romanian companies that can offer CG animation. So the next step would be to promote ourselves on the European market and compete with other great companies from this field.

Did you receive any awards? If yes, describe the project.

We won the Animation Award in the Steampunk: Myths&Legends CG Challenge XXIII, organized by CGSociety, with our animation short “The SteamPork”. It was a fun project, done in our spare time. We're constantly involved in festivals, helding workshops or as juries for contests. Keeping in touch with people from our field is essential so we are open for collaborations with other companies or with freelance artists.

Watch The Steampork


Where do you see your company in 5 years?

In 5 years, I see Framebreed doing more animation and shorts. We're eager to create more and more interesting and innovating ideas, because 3D and computer graphics are a great medium where you can give life to your characters and stories. 

What was the biggest challenge you faced since you started the company?

I think the biggest challenge was to start it all, because after that, the projects kept coming constantly, which is a good thing. Everyday we're given new challenges, but it’s our job and pleasure to solve them.

Who would you pick to spend a day with (from your industry)?

You mean to torture someone with questions about VFX and 3D animation for a whole day? I’m not sure whom I would pick. I respect and admire a lot of artists. Let’s say Tyson Ibele, he’s a great artist and generalist in CG and I admire his works. 

What's lacking in your company?

We're facing challenges of all sorts at the moment, that's inevitable for a company that is at its beginnings, so we have some lacks, but we are working on that. 

If you had unlimited resources (from artists to money) what would you do?

I tend to think realistically. I really don’t know how to answer this question.

If your child wants to be a 3D artist what would you tell him?

This is something he'll decide. If that's what he would like to do then I'll support him and won’t stand in the way of him achieving his goals.