Rules in design


Rule-based 3D modeling for chinese traditional architecture

The Chinese traditional architecture called as DaMu structure, which wooden materials were used mainly. The work of historic heritage conservation needs the surveying maps and the 3D model of the building. Laser scanning techniques can provide the best potential for high efficient and more safety recording of the 3D data. read more

Color harmony and color meaning

color can be influenced by a range of different factors including individual differences (age, gender, etc.); cultural and social differences; as well as contextual, temporal and perceptual factors read more

Composition Rules

Composition is the placement or arrangement of visual elements or ingredients in a work of art, as distinct from the subject of a work. It can also be thought of as the organization of the elements of art according to the principles of art. This article will cover the mostly used terms in general manner so this applies on photography and 3d rendering both. read more

The Golden Rule in design

The golden ratio is an irrational mathematical constant, approximately 1.6180339887.Two quantities are in the golden ratio if the ratio of the sum of the quantities to the larger one equals the ratio of the larger one to the smaller.How can I use it in my art? read more

Trichromatic color vision

Trichromatic color vision is the ability of humans and some other animals to see different colors, mediated by interactions among three types of color-sensing cone cells. The trichromatic color theory began in the 18th century. read more



Color temperature

Color temperature is a characteristic of visible light that has important applications in lighting, photography, videography, publishing, and other fields. The color temperature of a light source is determined by comparing its chromaticity with that of an ideal black-body more


HDR Imaging Approach 

Render into floating-point color space; Store entire perceivable gamut (at least); Post-process in extended color space; Apply tone-mapping for specific display...all this and more in this pdf file from Greg Ward on High Dynamic Range Imaging. read more


Ambient Aperture Lighting

This paper introduces a new real-time shading model that uses spherical cap intersections to approximate a surface’s incident lighting from dynamic area light sources...thanks to Christopher Oat and Pedro V. Sander. read pdf file 

Ambient Occlusion 

3DATS and have partnered to bring you a one time exclusive training event for Architectural Visualization Artists. Featuring industry experts Brian Smith and Chris Bullen, each class includes 18 hours of intense instruction over 2 days. read more

Touch Sensors and VRML

This tutorial will guide you through one way of setting up an animated sliding door in a vrml world using 3ds max. You will animate the door to make it slide, and then create a ‘touch sensor’ helper to control the door opening. Finally you export as a virtual reality model in the form of a VRML file. 
read pdf file


Euler Rotations

Euler Rotations, the most common method for orienting objects in 3d.   Here we learn how euler's "rotation order" is a bit like hierachies, and how changing this order can help us to avoid gimbal problems.  This is demonstrated with a solution to a common camera problem, by finding the correct rotation order.
see the video