2012-"the mother of all disasters"
Sony Pictures Entertainment has purchased the spec script "2012", setting production this fall for a 2009 summer release, to be directed by Roland "Independence Day" Emmerich.
About the "Vegas in ruins" sequence
If the world as we know it should ever end, let's just hope that the man pulling the strings turns out to be Roland Emmerich. With films like "Independence Day" and "The Day After Tomorrow," he has ripped through the world's most famous landmarks like a deranged tourist, killed millions of people and sold a helluva lot of popcorn. On November 13, he's back to finish the job with "2012."
The film's typically Emmerich setup has the world on the brink of extinction, a group of common folk attempting to save the day and just enough realism — it's based on the Mayan calendar's assertion that 2012 is the end of time — to make it equally creative and creepy. But before we watch John Cusack, Thandie Newton, Woody Harrelson, Amanda Peet and Danny Glover try and save us, Emmerich sat down with MTV to discuss the "ID4" comparisons, Mel Gibson's unlikely role in developing the project, and why destroying that Hollywood sign feels so good.
MTV: Roland, you've destroyed the world in so many different ways. You've had alien attacks, tidal waves. Where does "2012" rate on your destruction scale?
Roland Emmerich: For the longest time I said, "I don't want to do disaster movies anymore." I didn't want to repeat myself — and then I came across together with [writer] Harald [Kloser] this one idea, which I thought made it worth it to do another disaster movie; it's actually the very oldest story people tell each other. It's the story of a flood, and how to survive it — like a Noah's Arc's re-telling, in a modern way. That theory was too good to not to do it. This is the mother of all disasters. ref: MTV
A 2-minute sequence from the disaster movie aired simultaneously on 450 TV outlets in North America, Oct. 1.
Comcast launched a multimillion-dollar campaign in the US, airing on ABC, NBC and CBS, 89 cable networks, local stations in the top 70 markets and Spanish-language networks.
In Canada, Sony Pictures will run the two minute cliffhanger on all major English and French broadcast networks, 53 cable networks, and local stations in 20 markets. In total 146 television outlets will take part in the Canadian event, reaching over 6.7 million viewers across the country, a delivery that exceeds The Academy Awards, Canada’s highest rated annual programming event.
The two minute scene will reach more than 96% of Canadians watching Canadian TV at that time. Sympatico.ca will also partner in Canada to showcase the conclusion of the two minute cliffhanger with the extended five minute sequence, reaching over 82% of Canada’s total English and French online population.
Fans will be able to view an extended five-minute scene, after the roadblock on Fancast. ref.: Hollywood North Report
Scanline VFX helped too, with their proprietary software, Flowline.